TORONTO – Nintendo is closing down its popular loyalty-rewards program — Club Nintendo — as of June 30, the company announced Tuesday.
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Since 2009, members of Club Nintendo have been able to earn “coins” by registering specific Nintendo products and completing surveys. Members could then exchange those coins for a variety of gifts, such as downloadable games, and items like posters, calendars and figurines.
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Club Nintendo members in the U.S. and Canada can earn additional coins through the end of March and redeem them through the end of June, the company said.
Starting in February, Nintendo will be adding new physical rewards and downloadable games to the program to help members use up their balances.
“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing, said in a press release. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their coin balances.”
Nintendo will also be giving away Flipnote Studio 3D for free to Club Nintendo members as of February. Nintendo 3DS users will be able to use the program to create and share unique 3D animations.
The ability to make a new Club Nintendo account will end on March 31.
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Nintendo of America will be launching a new loyalty program at a later date, but there is no word if it will be available in Canada.
Nintendo’s video gaming products include the Wii U, Wii, Nintendo 3DS and Nintendo DS. The new Nintendo 3DS XL launches in Canada on Feb. 13.
-with files from The Associated Press